Woods distinguishes between creative-driven and data-driven entrepreneurs in his closing paragraph via referring to them as "marketing performers" and "marketing researchers," respectively. These differences, although a mild oversimplification, keep a lot of reality about the present hole that exists within many advertising agencies.
Technology has enabled marketers to monitor, quantify, and optimize advertising and marketing techniques at a stage unheard of just over a year ago. This new area of objective measurement and data-driven thinking has come to dominate the advertising scientist, while innovative thoughts and a greater summary way of thinking continue to flourish on the advertising artist.
But while these two differentiated entrepreneurs may additionally every now and then disagree about where the focus be, the advertising departments that will certainly excel in this clean advertising generation are the ones that well known the significance in both methods. We have placed collectively the infographic beneath to assist spotlight the incredible belongings that can be delivered to the table through advertising and marketing performers and advertising researchers and the benefit of discovering a stability between the two.
Source: www.pardot.com
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