Two years ago, the social media large Instagram undertook a daring move—it took the exceptional product from Snapchat, its direct competitor, and added its personal a twist to create Instagram Stories. The concept at the back of Instagram Stories was to allow customers to share “the less-glamorous” moments of their lives, with the posts disappearing after 24 hours.
Stories can be shot and adorned right in the app, providing a pressure-free choice to the otherwise “perfect” Instagram feed. Instagram Stories turned out to be the quality product Instagram—and Facebook in general—has offered.
infographic by: 99firms.com
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